ProYouth Summer Training Program Cover
The Job
Feed Guide Design
Easily one of my favorite projects while working at Middlestate Design. This was a whole feed guide for customers of Kruse’s Perfection Brand we designed in 2023.
The idea was to create a simple guide with only nutritional facts and photos of the feed but we evolved that to be a whole guide for the entire Kruse’s Perfection Brand line including the bags I designed for Universal Feed, which you can view on their own page here. Aside from the entire layout and design of what eventually became known as “Backyard Flock & Friends Guide”, I also did all the product photography for each feed in the line as well as made all the mockups for every bag. It is being updated again in late 2025
You can view the entire booklet as a PDF here. (Adobe Acrobat Reader may be needed)
The Client
Kruse’s Perfection Brand
Goshen, CA
The Gear
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Canon 5D Mk.IV
- Macro 100mm 2.8 L
- Wacom Intuos Pro
- Neewer LED Softbox Kit with Overhead Reflector