Who I am and what I do.

Juan Verduzco

I am Professional Pixel Pusher 💻 and Sharpshooter 📷 based in Visalia, CA



I am a graphic designer with 24 years of experience in graphic design & layout.

I started a printing and design business, Sierra Printing & Graphics, with one of my College of the Sequoias classmates in 2003 and haven’t looked back since. In 2013, I became the full-time print and media manager for Pita Kabob & Grill, Inc in Visalia until 2020. I’m also on the production crew for 2 music festivals: Grizzly Fest in Fresno, CA and Tastemakers Festival in Visalia, CA for which I handle design like social media assets, advertising, stage dressing and event signage.

At the moment, I work with my friends at Middlestate Design telling our clients’ stories one elegant visual and prose-laden stroke at a time.

At times, I am a one-man media army and professional troublemaker for my small business Pixel Push Media. 



I am a photographer with 20 years of experience in product, live event and portrait photography.

I have taught darkroom photography classes for Pro-Youth at Mt. Whitney High School. I’ve shot weddings (which I hated) and graduations (which I loved) and cut my product photo teeth in the grit with my friends at Pita Kabob & Grill shooting food photos starting in 2013 and have been honing my product photo chops ever since.

I am also the photography coordinator for 2 music festivals: Grizzly Fest in Fresno, CA and Tastemakers Festival (Sound N Vision Foundation’s yearly fundraiser). Some nights you can find me with one of my cameras tightly-clutched on my dominant hand at a local music show (NOTE: I am not associated with Cellar Door in Visalia), in a Central California orchard where I grew up or somewhere out of town; preferably on a mountain. You can find some of my photos here.



I have the honor of serving on the Board of Directors for Visalia-based non-profit Sound-N-Vision Foundation, for whom I am also design and media director.



Above all, I am 3 things:

  • Mexican-born. 🇲🇽
  • American-raised. 🇺🇸
  • Battle-hardened. 🛡


A small snippet of my design work over the years.


A miniscule sample of my 20+ years of photography

Whether it’s a simple design and print of a business card, a photography project tailored to your product line or a branding campaign, let me know if there’s anything I can do for you. Would you like to see more of my work? Hit the buttons below and check it out!

Graphic Design


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