Kruse Universal Feed Logo

Universal Feed Bag

Universal Feed Stacks at SuperZoo

The Job

Packaging Design

This was both fun and challenging, but this packaging project I did with Middlestate for Kruse’s Perfection is one of my favorite things I’ve ever done. We started this project some time last year and did a ridiculous amount of market research for it. Feed store owners were looking for something to attract consumers to Kruse’s value feed, because it normally just got packaged in regular woven bags and shipped with a tag. Not the most attractive solution.

After pitching a lot of color palettes, we settled on “attention grabbing” as our main motivator for picking the color scheme and came up with something vibrant that stood out from everything else on the shelves and the bag just grew from there. All of it used only 3 spot colors. This is the first product since my rebrand of House of Pendragon’s core beer line that I’ve done from beginning to end and it’s still one of my favorite things I’ve ever done.

The bag made its market debut at this year’s Super Zoo show at Mandalay Bay in Las Vegas back in August. 🐓

The Client

Central California Pickleball

Fresno, CA

The Gear

  • Adobe Illustrator
  • Adobe Photoshop
  • Wacom Intuos Pro