Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

Professional Car Audio Enclosures Sales Book

The Job

Product Sales Catalog

Professional Car Audio is one of my oldest clients and I have been doing work for my friend David for about 15 years now. One of the many brilliant things he and his team have done is to develop a way to produce pre-built speaker enclosures through the aid of AutoCAD and a CNC (computer numerical control) machine.

They began prefabricating these enclosures in mid-2020 and eventually grew the operation where they are shipping as far away as Florida, have a team of sales representatives and have trouble keeping up with demand. We used to use the audio shop here in Visalia whenever they designed and perfected a new box design to shoot product photos, but demand is so high that we can never really use the shop as our photo studio anymore, so I had to build a large product shooting studio in my garage in order to have the space to shoot new products as they are released, which we seem to do at about a quarterly rate now.

Everything from first draft of the catalog to photography and editing was all done by myself. This latest version was printed and delivered to be used at this year’s SEMA Show in Las Vegas this past August.

The Client

Professional Car Audio

Visalia, CA

The Gear

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Wacom Intuos Pro
  • Canon 5D Mk III & 5D Mk IV
  • Neewer 48W LED Softbox x2
  • Neewer SL-60W LED Video Light White 5600K