Wordmark (Light)

Horizontal Logos

Original Label Concept

Final Label

Label (Detail)

Holographic Logo Stickers

The Job

Logo Design

This logo design was a running project for a few weeks and the challenge was to create a rustic and fantasy-inspired logo for an organic tea brand. There were a lot of sketches and inspiration drawings that were gathered before beginning initial work on this. I had a ton of fun working on this project, but I have never done an “artsy” logo like this, so it was a bit of a rough start sketching and tossing away artwork that didn’t serve the rustic look of the branding.

My original fairy sketches and the subsequent drawings looked like shit and I could never get her hands and feet to look right, even when shot a model with the limb poses to trace them. I eventually hired a line artist to clean it all up and designed the labels based on the finalized artwork. Both my client Amy Rae and myself were very happy with the result. 🧚🏻‍♀️

The Client

Star Fairy Apothecary

Tulare, CA

The Gear

  • Adobe Illustrator
  • Wacom Intuos Pro
  • A LOT of pencils