The Challenge

Not so much a “challenge” as much as it is a yearly ritual of mine for the last 5 years. This was 2019’s online branding (and somewhat printed) campaign for Sound N Vision Foundation’s yearly music festival / fundraiser. We basically throw a huge neighborhood party with bands we love, bring our favorite food vendors, drink our favorite beers and raise money for SNV to continue offering FREE music classes and provide resources to youth around Tulare County. It’s a win-win! 🤘

What I Did

Designed the poster using some of my homie (and Director of Sound N Vision Foundation) Aaron’s artwork as inspiration and took the rest there. My friend and fellow Tastemakers Committee member, Tom at Middlestate Design, took care of the 2019 Tastemakers logo and the website; I took care of the rest. This was the main 24×36 poster, the square and tall Instagram feed imagery for promoted posts, Instagram Story image, the venue maps made digitally-available to festival attendees, social media profile images, covers for social media channels and every single Instagram / Facebook post for all bands and food vendors.

Photos of Bands: Artist-provided
Photos for Pita Kabob: myself
Photos for Tacos Lucha: Niccolo Go
Photos for Scoops and The Nitro Bike: Nolen Crozier

The Tastemakers Committee is a well-oiled machine 5 years in. It’s almost like we do this for a living!


Sound N Vision Foundation
Tastemakers Festival

Visalia / Tulare, CA